Consumer Preferences for American-Made Products
A survey conducted by Morning Consult in May 2023 sheds light on the current sentiments of American consumers towards domestically produced goods. According to the study, a significant portion of U.S. adults—around 65%—intentionally seek out products labeled “Made in America.” This preference spans across different demographics, though with varying degrees of intensity.
Here’s a breakdown of how different generations view American-made versus products manufactured in other countries:
| Generation | Favorable View of Products Made Outside the US | Favorable View of American-Made Products |
|---|---|---|
| Gen Z | 41% | 45% |
| Millennials | 40% | 67% |
| Gen X | 29% | 71% |
| Boomers | 12% | 83% |
| U.S. Adults Total | 29% | 70% |
Older generations, particularly Baby Boomers, display a strong preference for American-made products, with 83% expressing favorable views. Conversely, Gen Z shows the least concern, with a nearly even split between the two.
Political affiliation also plays a role in consumer preferences. Both Democrats and Republicans showed equal favorability towards American-made products at 76%, while independents showed less favorability at 57%. Interestingly, nearly half of the surveyed consumers indicated a willingness to pay more for products made in the USA, highlighting a potential market advantage for domestic manufacturers.
Leveraging “Made in America” with Alliance Rubber Bands
Did you know that Alliance Rubber Company is the only manufacturer of rubber bands in the USA? That’s great news for distributors of our products. When you offer our Alliance-branded rubber bands you can significantly benefit from the prevailing consumer preference for domestically produced goods. Highlighting the “Made in America” label can enhance brand reputation and meet the demand from consumers who prioritize national goods. This advantage is particularly relevant across various markets where rubber bands are indispensable.
The Broad Utility of Rubber Bands Across Various Markets
Rubber bands are ubiquitous in both consumer and industrial markets, finding applications in a diverse range of sectors.
