Consumer Preferences for American-Made Products
A survey conducted by Morning Consult in May 2023 sheds light on the current sentiments of American consumers towards domestically produced goods. According to the study, a significant portion of U.S. adults—around 65%—intentionally seek out products labeled “Made in America.” This preference spans across different demographics, though with varying degrees of intensity.
Here’s a breakdown of how different generations view American-made versus products manufactured in other countries:
| Generation | Favorable View of Products Made Outside the US | Favorable View of American-Made Products |
|---|---|---|
| Gen Z | 41% | 45% |
| Millennials | 40% | 67% |
| Gen X | 29% | 71% |
| Boomers | 12% | 83% |
| U.S. Adults Total | 29% | 70% |
Older generations, particularly Baby Boomers, display a strong preference for American-made products, with 83% expressing favorable views. Conversely, Gen Z shows the least concern, with a nearly even split between the two.
Political affiliation also plays a role in consumer preferences. Both Democrats and Republicans showed equal favorability towards American-made products at 76%, while independents showed less favorability at 57%. Interestingly, nearly half of the surveyed consumers indicated a willingness to pay more for products made in the USA, highlighting a potential market advantage for domestic manufacturers.
About Alliance Rubber Company
Alliance Rubber Company is a family-owned business with humble beginnings. Since 1923, Alliance Rubber has proudly produced rubber bands that ‘Hold Your World Together’ in the home and workplace. Based in Hot Springs, Arkansas, Alliance Rubber Company proudly manufactures the majority of its products in the USA using globally sourced materials. This approach ensures both transparency and quality in every item we produce.
The Broad Utility of Rubber Bands Across Various Markets
Rubber bands are ubiquitous in both consumer and industrial markets, finding applications in a diverse range of sectors.
